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Welcome to Marketing Minute your go-to source for the latest news and insightful analysis on everything marketing. Whether you're looking for breaking headlines, in-depth features, or thought-provoking opinions, we deliver the news that matter most to you.

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UK crowned world’s second most creative market at Cannes Lions 2026

Global Spotlight

Jul 203 min read

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Latest News

How to Advertise on TikTok in the UK: A Small Business Guide

TL;DR: To advertise on TikTok in the UK, set up a free TikTok Ads Manager account, pick a campaign objective, and launch a native vertical video or boost an existing post with Spark Ads. Self-serve minimums are roughly £50 a day at campaign level and £20 a day per ad group, with clicks typically costing about £0.20–£1.20 and 1,000 views around £4–£10. Whatever you run, UK rules mean the ad must be clearly identifiable as advertising. Why TikTok is worth a small business's tim

Social Media

AI ad-disclosure rules land on 2 August: what UK advertisers must do

From 2 August 2026, the EU AI Act’s Article 50 requires AI chatbots and AI-generated content to be disclosed. UK brands running EU campaigns are in scope — here is a checklist.

Advertising

Beldray makes its TV debut as ITV woos first-time advertisers

Homeware brand Beldray’s first-ever TV campaign, run through ITV’s spend-matching Backing Business scheme, is a template for how UK SMEs can finally afford television.

Advertising